USAA introduces Secure Start whole life program for children

San Antonio, TX — July 22, 2026 — USAA Life Insurance Company is expanding its life insurance portfolio to serve families across generations with the launch of USAA Secure Start Whole Life. This new insurance product for children is designed to do more than provide financial protection in the unexpected – it makes it easier for parents and grandparents to build lasting coverage that grows with a child over time.

The USAA Educational Foundation reports that military life is shaped by frequent transitions that require proactive financial planning. By securing coverage early, Secure Start helps families lock in guaranteed insurability and create a financial foundation that can support children throughout their lives.

“Military families face unique financial demands, and many are balancing today’s needs with tomorrow’s goals,” said Rob Arena, President of USAA Life Insurance Company. “Secure Start is designed to meet families where they are—making it simple to begin building protection and financial resilience for the next generation early, so children can carry that foundation with them for life.”

Building a Foundation for the Future

Secure Start provides coverage for children from 15 days to 17 years old, with protection options ranging from $25,000 to $100,000. Designed to grow alongside them, it helps ensure their financial foundation evolves as their life does. Key features of the product include:

·       Guaranteed Future Insurability: Ability to increase coverage up to six times after major life events without a medical exam.

·       Lifelong Financial Value: As a permanent life insurance solution, Secure Start builds cash value over time, which can be helpful in the future.

·       Flexible Premium Options: Choose level premiums for life or complete payments in 20 years, giving your child or grandchild lifelong coverage with no future premiums required.

·       Fast, Simple Application: Answering a few simple health questions makes it easier to secure permanent protection – without unnecessary delays.

“Our goal is to get families talking – no matter where they are in life,” said Arena. “USAA is here to help them understand their needs and take steps toward a stronger financial future.”

USAA recognizes that financial protection is not one-size-fits-all, and its recent product expansion reflects a focused commitment to serving a broader range of member needs. Secure Whole Life provides dependable, lifelong coverage with stable premiums and cash value growth, while Secure Final Expense – introduced last month – offers a simple, accessible way to help cover end-of-life costs and ease the financial burden on loved ones.

Together, these offerings demonstrate USAA’s ongoing effort to meet families where they are, whether they’re just beginning to plan or looking to strengthen existing coverage, and help them take meaningful steps toward lifelong financial preparedness.

To explore USAA Life Insurance Company’s full range of offerings designed to support members at every stage of life, visit usaa.com/life.

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