First Federal Bank recognized for excellent customer service

First Federal Bank was recognized by USA Today in America’s Best Customer Service 2026 and America’s Best Customer Service Financial Services 2026.

The distinction of America’s Best Customer Service and America’s Best Customer Service Financial Services are the result of USA Today partnering with research firm Plant-A Insights. America’s Best Customer Service spotlights brands across 45 categories that go above and beyond in their customer service, both in-store and online. The rankings are a result of a wide range of customercentric metrics, publicly available data, and one of the largest independent customer service studies conducted in the United States. Using their proprietary scoring model, Plant-A identified the top 750 performers: 250 service providers, 250 in-store retailers and 250 online shops.

America’s Best Customer Service Financial Services spotlights the top 500 companies across credit unions, banks, life insurers, fintech firms and more. Plant-A analyzed more than 57,000 customer responses from September 2025 through October 2025 and narrowed an initial list of 13,000 companies to the final 500. The final list is based on customer experience with financial services companies across seven dimensions of customer satisfaction, including professional competence, customer service, problem solving, and friendliness.

“Being recognized by USA Today as one of America’s Best in Customer Service is an honor and reflection of the relationships we’ve built with our customers and communities.” said John A. Medina, President and Chief Executive Officer. ‘We succeed when our customers succeed, and we’re proud to be recognized for service that truly makes a difference.”

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