Pacific Life Insurance Company Trademark Application for “THE POWER OF CHOICE” Filed: Pacific Life Insurance Company

2025 OCT 13 (NewsRx) — By a News Reporter-Staff News Editor at Insurance Daily News — According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “THE POWER OF CHOICE” by Heather J. Kliebenstein Merchant & Gould P.C., representing Pacific Life Insurance Company. This application was made available to the public on September 25, 2025.

The serial number for this application is 78260993.

The international trademark goods and services class code for this trademark application is 036.

As submitted by the applicant, this trademark application relates to the following goods and services: INSURANCE AND FINANCIAL SERVICES, NAMELY, [ LIFE INSURANCE AND ] ANNUITY UNDERWRITING, [ INSURANCE AND ] ANNUITY ADMINISTRATION, [ FINANCIAL MANAGEMENT AND BROKERAGE SERVICES FOR ALL TYPES OF INSURANCE, REINSURANCE UNDERWRITING; iNSURANCE CLAIMS ADMINISTRATION AND PROCESSING; iNSURANCE CONSULTATION; mUTUAL FUND MANAGEMENT SERVICES; mUTUAL FUND INVESTMENT, ADVISORY, DISTRIBUTION, ANALYSIS, PLANNING, DEVELOPMENT, BROKERAGE AND ADMINISTRATION SERVICES; mUTUAL FUND INVESTMENT CONSULTATION SERVICES; ] INVESTMENT OF FUNDS FOR OTHERS; iNVESTMENT CONSULTATION, MANAGEMENT, BROKERAGE, AND ADVISORY SERVICES; iNVESTMENT ADVICE; fINANCIAL INVESTMENT IN THE FIELDS OF ANNUITIES, [ COLLEGE SAVING PLANS, SECURITIES, DERIVATIVES, REAL ESTATE, PRIVATE PLACEMENTS, FUNDING AGREEMENTS, AND VENTURE CAPITAL; fINANCIAL SERVICES, namely, CONSULTATION, ANALYSIS, ] PLANNING, AND MANAGEMENT SERVICES IN THE FIELDS OF ANNUITIES [ AND COLLEGE SAVING PLANS; mAINTAINING ESCROW ACCOUNTS FOR INVESTMENTS; aDMINISTRATION OF EMPLOYEE PENSION PLANS; fUND INVESTMENT CONSULTATION; cAPITAL INVESTMENT CONSULTATION; rEAL ESTATE INVESTMENT AND MANAGEMENT; aND MORTGAGE LENDING AND MORTGAGE LOAN SERVICING ].

The registrar information for this application is: Heather J. Kliebenstein Merchant & Gould P.C., P.O. Box 2910, Minneapolis, MN 55402-0910, United States.

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