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NEW YORK–(BUSINESS WIRE)–
Winged Keel Group is pleased to announce that Carolyn Rogers has joined the firm as a Client Relationship Manager. Carolyn brings more than 20 years of experience with expertise in the life insurance sector, specializing in structuring customized insurance solutions that assist clients in asset accumulation, asset transfer, and business succession planning. Carolyn most recently served as Vice President at a Lion Street Financial insurance brokerage firm. Rogers’ hiring underscores Winged Keel Group’s growth initiatives for 2025 and beyond.

Residing in Maryland, Carolyn will focus on the Washington D.C. area, where her extensive network and expertise in the design, implementation, and ongoing administration of Traditional and Private Placement Life Insurance and Annuity portfolios will be a valuable resource to clients and advisors. She serves on the Board of Directors for the Washington, D.C. Estate Planning Council, is a Chartered Life Underwriter (CLU^®) and Chartered Financial Consultant (ChFC^®). Carolyn graduated cum laude from George Washington University with a major in international affairs and concentrations in international development and international economics.

Winged Keel Principal Jeri Turley, who oversees the firm’s mid-Atlantic presence said, “We are thrilled to welcome Carolyn to Winged Keel Group. Her expertise and proven track record will be critical as we continue to deepen our national platform and deliver best-in-class service to our clients and advisor partners. At Winged Keel, we are committed to investing in exceptional talent who share our values and long-term vision, and Carolyn is an outstanding addition to our team.”

“I am excited to join Winged Keel Group during this rapid period of growth, said Rogers. “The firm has a talented team in place, and I look forward to leveraging my experience to help build and expand our client and advisor relationships.”

Winged Keel Group is excited to welcome Carolyn to the team and looks forward to the expertise and value she will bring as the firm continues to expand. This announcement reflects the firm’s continued commitment to growth and strengthening our team nationwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250915736103/en/

Barbara Novak

Principal

Winged Keel Group

212.527.8000

Source: Winged Keel Group

The post Winged Keel Group Welcomes Carolyn Rogers to Strengthen Engagement in Washington, D.C. and the Mid-Atlantic Region appeared first on Insurance News | InsuranceNewsNet.

FLOWOOD, Miss.–(BUSINESS WIRE)–
Gulf Guaranty Life Insurance Company (“GGLIC”) d/b/a American Gulf (“American Gulf”) today announced that AM Best has upgraded the company’s Long-Term Issuer Credit Rating (Long-Term ICR) to “bbb+” (Good) from “bbb” (Good) affirmed its Financial Strength Rating of B++ (Good), and removed the ratings from under review with developing implications. The outlooks assigned to these Credit Ratings are stable.

AM Best, a global credit rating agency that specializes in the insurance industry, utilizes research and analysis to assess corporate financial strength and creditworthiness. GGLIC received AM Best’s fourth highest rating in its financial strength category after being acquired by Acturion in March 2025.

This significant upgrade of the Long-Term ICR reflects AM Best’s recognition of Gulf Guaranty Life’s very strong balance sheet strength, adequate operating performance, limited business profile, and appropriate enterprise risk management. The conclusion of the review process, initiated after the company’s acquisition by Acturion, demonstrates the growing confidence in Gulf Guaranty Life’s strategic direction and capital position under its new ownership.

In parallel, the company is proud to announce the launch of its new brand identity, American Gulf. This rebranding highlights the company’s evolution and enhanced capabilities made possible by Acturion’s resources, while building on Gulf Guaranty’s long-standing reputation for trusted service and underwriting excellence. The new American Gulf brand reflects both continuity and ambition as the company expands its reach and product offerings.

“The Long-Term ICR upgrade to `bbb+’ and B++ FSR rating affirmed by AM Best underscores the balance sheet strength and disciplined risk management approach of American Gulf,” said Stephan Muecke, Managing Partner at Acturion. “This outcome reflects the quality of the platform we are building with the American Gulf brand, as we are committed to continuing our focus on long-term capital strength and sustainable growth. It is also a reflection of our trustworthiness, and our ability to provide best-in-class support to our clients, agents, and partners when they need it most.

Source: AM Best https://news.ambest.com/newscontent.aspx?refnum=269089

About Acturion

Acturion, LLC (“Acturion”) is an insurance and asset management platform committed to delivering long-term financial security through retirement-focused products and solutions. Through its operating entities – including Gulf Guaranty Life Insurance Company, now operating under the American Gulf brand – Acturion provides tailored strategies designed to drive sustainable and profitable growth. For more information visit: www.acturiongroup.com.

About American Gulf

American Gulf is the marketing brand of Gulf Guaranty Life Insurance Company and reflects the company’s renewed strategic focus on delivering retirement and financial protection solutions tailored to today’s evolving needs. Backed by the strength of Acturion and over 50 years of insurance experience, American Gulf combines disciplined risk management with forward-looking product innovation to serve individuals and families across the U.S. For more information visit: www.americangulf.com.

Since 1970, Gulf Guaranty Life Insurance Company has provided life insurance solutions to meet the financial protection needs of individuals and families. It operates under the American Gulf brand, focusing on retirement and financial protection offerings. The company holds an AM Best Financial Strength Rating of B++ (Good) and a Long-Term Issuer Credit Rating (Long-Term ICR) of “bbb+” (Good), with an outlook of stable, reflecting its very strong balance sheet strength, consistent financial performance, and disciplined risk management approach.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250915923574/en/

For media inquiries, please contact:

Maritza Pizarro

Email: media@acturiongroup.com

Phone: 787-589-8515

Source: American Gulf

The post Gulf Guaranty Life Insurance Company Upgraded by AM Best Following Acturion Acquisition; Company to Rebrand as American Gulf appeared first on Insurance News | InsuranceNewsNet.

WINDSOR, Conn. and PARIS, Sept.15, 2025—The World Life Insurance Report 2026, conducted jointly by LIMRA and the Capgemini Research Institute, shows that even though 68% of adults under the age of 40 see life insurance as essential for a healthy financial future, current offerings do not align with their financial priorities, hindering adoption.

The report finds that young consumers seek near-term gratification through easy-to-access benefits throughout their life, which are often not included in a traditional life insurance policy. While some carriers offer these benefits, 1-in-4 consumers are still turning down life insurance due to confusing processes and complex jargon that make policies difficult to understand and use.

An industry in transition: a need to demonstrate relevance to next-gen policyholders

The life insurance industry is facing a critical challenge as its next generation of customers redefines their major life milestones. The LIMRA-Capgemini study reveals consumers under the age of 40 today are delaying or skipping the traditional triggers for purchasing life insurance: 63% have no immediate marriage plans and 84% of both single and married people have no immediate plans to have a child.

The report, which polled over 6,100 individuals aged 18-39 across 18 markets, highlights a notable paradox as the great wealth transfer gets underway over the next 15-20 years. With millennials and Gen Z expecting an average inheritance of US$106,000 per person, life insurance remains an important destination for these funds. In fact, forty percent of under 40 adults rank life insurance and annuities as the third most important pillar for their inheritance investment plan, behind stocks and cash savings.

“As the next generation accumulates wealth and pursues a less traditional life path, their expectations around financial protection is evolving. The life insurance industry cannot rely solely on traditional death protection to sustain its future. Life insurers need to demonstrate value to include near-term gratification — delivering tangible benefits that customers can access during their lifetime,” said Samantha Chow, global leader for Life Insurance, Annuities and Benefits Sector, Capgemini. “Fortunately, life insurers can bridge this gap by deploying innovative products and articulating their value in ways that resonate with tomorrow’s policyholders.”

Revamping the life insurance value proposition for the under-40s

Life insurers are beginning to recognize how the needs and expectations for the under-40 market differ from older customers. Global life insurance executives identify factors such as aging populations and rising longevity (64%), delayed life milestones (53%), and continued economic uncertainty (51%) as key drivers of their long-term strategies.

However, perceptions about life insurance remain a hurdle for carriers. When asked about barriers to purchasing life insurance, younger consumers cite a misalignment with their current stage in life (32%), high premium costs (28%), and lack of immediate benefits (25%). Instead, these younger adults demand easy access to living benefits that support their changing life journeys, seeking everything from wellness rewards for healthy behaviors to coverage for fertility treatments.

“Carriers need a different playbook when marketing life insurance to the younger generations,” said Bryan Hodgens, senior vice president and head of LIMRA Research. “Our joint research shows that the price misconceptions, coupled with competing financial priorities, positions life insurance at a disadvantage with younger adults. Carriers must not only demonstrate the accessibility and affordability of life insurance but also need to reimagine the product to address younger adults’ current financial priorities while adapting to meet their future financial goals as they age.”

Consumers also want life insurance that isn’t contingent on their current employer. Despite 44% of employees with a group policy seeking coverage that moves with them when they change jobs, only 19% of life insurers currently offer it. A complex conversion process limits portability and prevents many benefit providers from keeping long-term customers. Therefore, many consumers have no choice but to change policies when they switch jobs, even if they are happy with their previous coverage.

Technological capabilities are essential for under 40s

Delivering the living benefits and seamless experiences that younger consumers demand requires a richer value proposition, channel innovation, and a technological transformation. According to the report, 59% of under-40s want direct digital engagement, but just 31% of insurers surveyed offer the platforms to enable it. This shortfall is even more pronounced when it comes to advanced technologies, as 77% of consumers expect comprehensive, data-driven recommendations, but only 16% of insurers that participated in the survey provide them at scale, largely due to outdated legacy systems.

To close this divide and win the next generation, the report recommends life insurers focus on three core pillars of transformation:

• Innovate the product: launch flexible solutions with living benefits at the core, simplifying underwriting and gamifying engagement to deliver tangible value across all life stages.
• Empower the advisor: equip agents with AI tools and customer insights for personalized guidance and modernize compensation models to attract the next generation of agents.
• Forge strategic ecosystem partnerships: embed life insurance into everyday experiences by seamlessly partnering with financial institutions, wellness companies, and HR platforms to deliver timely, contextual value.

Report methodology

The World Life Insurance Report 2026 draws on three primary sources: the 2025 Global Voice of the Customer Survey, the 2025 Global Insurance Executive Interviews, and the 2025 Global Macroeconomic Forecasts, developed in collaboration with a leading macro forecaster. This primary research includes insights from 22 markets: Australia, Belgium, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Portugal, Singapore, Spain, Sweden, the United Kingdom, and the United States.

The insight is based on:

• Survey of 6,176 individuals aged 18-39 across 18 markets
• 200 senior insurance executives across 18 markets
• Macroeconomic forecasts developed in collaboration with Oxford Economics

The post Why consumers under 40 are skipping life insurance appeared first on Insurance News | InsuranceNewsNet.

The new series includes two innovative FIAs designed to promote growth and protection

AUSTIN, Texas–(BUSINESS WIRE)–
Prosperity Life Group^®, an insurance, reinsurance, and asset management organization, today announced the launch of Prosperity PathPro^SM Series Fixed Indexed Annuities (FIAs), issued by S.USA Life Insurance Company, Inc. (S.USA), a Prosperity Company.

The series includes two innovative FIAs, Prosperity PathPro^SM and Prosperity PathPro Max^SM. Both FIAs offer multiple indexed crediting methods with one-year or two-year durations, featuring the following four index strategies:

• S&P 500^®
• S&P 500^® Engle 14% VT TCA Index
• Nasdaq Nexus 12%^TM Index, and
• MSCI USA Balanced FC Index

Three of the four index strategies, excluding S&P 500, guarantee the initial Participation (Par) or Cap rates for the length of the Withdrawal Charge Period.

Prosperity PathPro Max features a Premium Bonus*, which is an upfront interest credit, with no explicit fee.

With these features, Prosperity PathPro Series is designed to provide peace of mind in retirement.

“Prosperity PathPro Series has a unique story offering stability via guaranteed Par and Cap Rates, customized growth opportunities, and protection from market volatility and market downturns,” said Luke Christenson, Vice President of Sales, Prosperity Life Group. “Couple that with Prosperity PathPro Max offering a Premium Bonus with no explicit fee, and you have an FIA series that allows future retirement needs and goals to be met with confidence.”

“We are pleased to collaborate with Prosperity Life Group to introduce indices designed to meet the evolving needs of today’s consumers, with a focus on simplicity and accessibility,” said Jason Zahn, Director at BofA Securities.

“Our collaboration with Prosperity Life Group, Nasdaq, and Bank of America, has been seamless. Salt’s technology makes it possible to iterate rapidly on all aspects of index design, turning ideas into solutions with speed and precision for our partners and clients,” said Tony Barchetto, Founder & CEO, Salt Financial.

Guaranteed Par and Cap Rates are available for all three Withdrawal Charge Periods: five-year, seven-year, and 10-year. This approach aligns with Prosperity Life Group’s long-standing renewal rate philosophy.

“For the last seven years, Prosperity Life Group has offered 100% Cap rate integrity on our existing FIA offerings, and with our guaranteed Participation and Cap rates for term on Prosperity PathPro Series, we’re removing the “trust me” factor for our distribution,” said Dan Farrelly, SVP, Head of Annuity Distribution. “Prosperity PathPro Series is designed to protect hard-earned savings, while also providing the potential for growth.”

About Prosperity Life Group

Prosperity Life Group^® is an innovative insurance, reinsurance, and asset management organization, including underwriting companies SBLI USA Life Insurance Company, Inc., S.USA Life Insurance Company, Inc., Shenandoah Life Insurance Company, and National Western Life Insurance Company. Collectively, its underwriting companies have been helping individuals and their families for over 100 years by providing life insurance, asset accumulation, and supplemental health products to help them achieve their goals.

About S.USA Life Insurance Company, Inc. (S.USA)

S.USA Life Insurance Company, Inc. S.USA is an Arizona domestic insurer and is authorized to do business in 48 states and the District of Columbia. S.USA offers a wide variety of products through a diverse set of distribution channels. S.USA holds a financial rating of A- (Stable) from A.M. Best, S&P Global and KBRA. S.USA is not authorized to do business in New York, Connecticut, and Puerto Rico.

*The Premium Bonus, which is only available with Prosperity PathPro Max^SM, is subject to recapture for withdrawals made during the Withdrawal Charge Period. The Premium Bonus Percentage may vary by Withdrawal Charge Period chosen and issue age.

Prosperity Life Group^® is a marketing name for certain affiliated companies. Life insurance, annuities, and supplemental health products are underwritten by SBLI USA Life Insurance Company, Inc. (SBLI USA), headquartered in New York, NY; S.USA Life Insurance Company, Inc. (S.USA), and Shenandoah Life Insurance Company (Shenandoah Life), both headquartered in Roanoke, VA; and National Western Life Insurance Company (National Western), headquartered in Austin, TX. Only SBLI USA is an authorized New York insurer. S.USA, Shenandoah Life, and National Western are not authorized as insurers in, and do not do insurance business in, New York. Each underwriting company is responsible for its own financial and contractual obligations. SBLI USA Life Insurance Company, Inc. is not affiliated with The Savings Bank Mutual Life Insurance Company of Massachusetts or The Savings Bank Life Insurance Company of Connecticut.

Prosperity PathPro^SM Series is issued by S.USA Life Insurance Company, Inc. (S.USA), a Prosperity Life Group company. Prosperity Life Group is a marketing name for products and services provided by a group of affiliated companies. S.USA is solely responsible for its own financial and contractual obligations. All financial guarantees are based on the financial strength and claims paying ability of S.USA. Policy Form #s ICC25FIAPUECS25, ICC25FIAPUECS25-DP, and state variations. Rider Form #s ICC25PBRRUECS25, ICC19MVARUECS19, ICC25WWCRUECS25, and state variations. Contract has exclusions, limitations, reduction of benefits, and terms for keeping it in force. Contact Prosperity Life Group or your agent and review the contract for full details.

Not available in all states; features may vary by state. Refer to the policy for applicable exclusions and limitations. You must disclose all limitations and exclusions to the client. Withdrawals are subject to tax and, if taken prior to age 59 1⁄2, may be subject to a 10% IRS penalty. Agents should not attempt to give tax advice. Clients should be advised to consult their tax or legal professional as to such matters.

While the volatility controls applied by certain indices may result in less fluctuations in rates of return as compared to indices without volatility controls, it may also reduce the overall rate of return as compared to indices not subject to volatility controls.

The S&P 500^® Index is a product of S&P Dow Jones Indices LLC or its affiliates (“SPDJI”). The S&P 500^® Engle 14% VT TCA Index is a product of SPDJI and incorporates methodology licensed from UBS AG (“UBS”) and has been licensed for use by S.USA Life Insurance Company, Inc. (“S.USA”). S&P^®, S&P 500^®, SPX^®, SPY^®, US 500^TM, The 500^TM, iBoxx^®, iTraxx^® and CDX^® are trademarks of S&P Global, Inc. or its affiliates (“S&P”); Dow Jones^® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); Engle is a trademark of Engle Volatility Consulting LLC (“Engle Consulting”), the research principal of which is Robert F. Engle (“Engle”), and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by S.USA Life Insurance Company, Inc. (“S.USA”). S.USA’s Prosperity PathPro FIA Series based on the Indices are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates, Engle Consulting, Engle, or UBS and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the Indices.

Nasdaq^®, Nasdaq Nexus 12%^TM Index are registered trademarks of Nasdaq, Inc. (which with its affiliates is referred to as the “Corporations”) and are licensed for use by S.USA Life Insurance Company, Inc. (“S.USA”). Prosperity PathPro^SM and Prosperity PathPro Max^SM (the “Prosperity PathPro^SM Series”) has not been passed on by the Corporations as to their legality or suitability. The Prosperity PathPro^SM Series is not issued, endorsed, sold, or promoted by the Corporations. THE CORPORATIONS MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO THE PROSPERITY PATHPRO^SM SERIES.

The Nasdaq Nexus 12% Index is not sponsored, endorsed, sold or promoted by Salt Financial LLC. Nor does Salt Financial LLC make any representation regarding the advisability of investing in any products tied to the performance of the Nasdaq Nexus 12% Index. SALT FINANCIAL LLC MAKES NO WARRANTIES AND BEARS NO LIABILITY WITH RESPECT TO THE PROSPERITY PATHPRO SERIES.

BofA Securities, Inc. and its Affiliates (“BofAS” or “Licensor”), MSCI USA Balanced FC Index (the “Index”) and related information, the name “BofAS”, and related trademarks, are intellectual property of BofAS, licensed from BofAS to S.USA Life Insurance Company (“Licensee”). In connection with the Index, BofAS has licensed the use of certain marks and data from MSCI Inc. Neither the Licensee nor any annuity product, including fixed index annuities (collectively, the “Products”) referencing the Index is sponsored, operated, endorsed, sold or promoted by the Licensor. Obligations to make payments under any Products are solely the obligation of Licensee pursuant to the terms of the contract between Licensee and you, and are not the responsibility of the Licensor. The Licensor, the Index and related information, the name of the Licensor, and related trademarks may not be copied, used, or distributed without the Licensor’s prior written approval. The Products have not been passed on as to their legality or suitability, and are not regulated, issued, endorsed, sold, guaranteed, or promoted by the Licensor. The Licensor’s only relationship to Licensee is the licensing (or sub-licensing) of certain trademarks and trade names and the Index or components thereof and neither the Licensor nor any of its affiliates are a party to any transaction contemplated herein. The Index applies a volatility target, and, while volatility controls may result in less fluctuation in rates of return as compared to indices without volatility controls, they may also reduce the overall rate of return as compared to products not subject to volatility controls. The Index embeds certain transaction costs and the components of the Index embed additional transaction costs, in each case, that are taken into account in the calculations of the change in Index value, which will reduce any returns of the Index. THE LICENSOR MAKES NO WARRANTIES AND BEARS NO LIABILITY WITH RESPECT TO THE INDEX, ANY RELATED INFORMATION, THE TRADEMARKS, OR THE PRODUCT(S) (INCLUDING WITHOUT LIMITATION, THEIR QUALITY, ACCURACY, SUITABILITY AND/OR COMPLETENESS).

The MSCI USA Balanced FC Index is owned and administered by Merrill Lynch International with a license from MSCI Inc. (“MSCI”) to reference MSCI and the MSCI USA Index in its name. The MSCI USA Index is owned by MSCI Inc. MSCI and its index names are service mark(s) of MSCI or its affiliates. The fixed index annuity product referred to herein is not sponsored, endorsed, or promoted by MSCI, and MSCI bears no liability with respect to such fixed index annuity product. No purchaser, seller or holder of this fixed index annuity product, or any other person or entity, should use or refer to any MSCI trade name, trademark, or service mark to sponsor, endorse, market, or promote this fixed index annuity product without first contacting MSCI to determine whether MSCI’s permission is required. Under no circumstances may any person or entity claim any affiliation with MSCI without the prior written permission of MSCI. Additional information relating to MSCI can be found at https://gmi.ml.com/electronic_media/ESPG/docs/msciusa/MSCIDisclaimers3.pdf.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250914516540/en/

media@jablife.com

Source: Prosperity Life Group

The post Guaranteed Renewal Rates Highlight Launch of New Prosperity Life Group® FIAs: Prosperity PathPro℠ Series appeared first on Insurance News | InsuranceNewsNet.

• Under-40 consumers overlook traditional life insurance plans citing misalignment with their stage in life (32%), high costs of premiums (28%), and lack of immediate benefits (25%)
• Majority seek living benefits instead, like emergency financial support, wellness rewards or coverage for fertility treatments

PARIS & WINDSOR, Conn.–(BUSINESS WIRE)–
The World Life Insurance Report 2026, conducted jointly by the Capgemini Research Institute and LIMRA, shows that even though 68% of adults under the age of 40 see life insurance as essential for a healthy financial future, current offerings do not align with their financial priorities, hindering adoption. The report finds that young consumersⁱ seek near-term gratification through easy-to-access benefits throughout their life, which are often not included in a traditional life insurance policy. While some carriers offer these benefits, 1-in-4 consumers are still turning down life insurance due to confusing processes and complex jargon that make policies difficult to understand and use.

An industry in transition: a need to demonstrate relevance to next-gen policyholders

The life insurance industry is facing a critical challenge as its next generation of customers redefines their major life milestones. The Capgemini-LIMRA study reveals consumers under the age of 40 today are delaying or skipping the traditional triggers for purchasing life insurance: 63% have no immediate marriage plans and 84% of both single and married people have no immediate plans to have a child.

The report, which polled over 6,100 individuals aged 18-39 across 18 markets, highlights a notable paradox as the great wealth transfer gets underway over the next 15-20 years. With millennials and Gen Z expecting an average inheritance of US$106,000 per person, life insurance remains an important destination for these funds. In fact, forty percent of under 40 adults rank life insurance and annuities as the third most important pillar for their inheritance investment plan, behind stocks and cash savings.

“As the next generation accumulates wealth and pursues a less traditional life path, their expectations around financial protection are evolving. The life insurance industry cannot rely solely on traditional death protection to sustain its future. Life insurers need to demonstrate value to include near-term gratification — delivering tangible benefits that customers can access during their lifetime,” said Samantha Chow, Global Leader for Life Insurance, Annuities and Benefits Sector at Capgemini. “Fortunately, life insurers can bridge this gap by deploying innovative products and articulating their value in ways that resonate with tomorrow’s policyholders.”

Revamping the life insurance value proposition for the Under-40s

Life insurers are beginning to recognize how the needs and expectations for the under-40 market differ from older customers. Global life insurance executives identify factors such as aging populations and rising longevity (64%), delayed life milestones (53%), and continued economic uncertainty (51%) as key drivers of their long-term strategies.

However, perceptions about life insurance remain a hurdle for carriers. When asked about barriers to purchasing life insurance, younger consumers cite a misalignment with their current stage in life (32%), high premium costs (28%), and lack of immediate benefits (25%). Instead, these younger adults demand easy access to ‘living benefits’ that support their changing life journeys, seeking everything from wellness rewards for healthy behaviors to coverage for fertility treatments.

“Carriers need a different playbook when marketing life insurance to the younger generations,” said Bryan Hodgens, Senior Vice President and Head of LIMRA Research. “Our joint research shows that the price misconceptions, coupled with competing financial priorities, positions life insurance at a disadvantage with younger adults. Carriers must not only demonstrate the accessibility and affordability of life insurance but also need to reimagine the product to address younger adults’ current financial priorities while adapting to meet their future financial goals as they age.”

Consumers also want life insurance that isn’t contingent on their current employer. Despite 44% of employees with a group policy seeking coverage that moves with them when they change jobs, only 19% of life insurers currently offer it. A complex conversion process limits portability and prevents many benefit providers from keeping long-term customers. Therefore, many consumers have no choice but to change policies when they switch jobs, even if they are happy with their previous coverage.

Technological capabilities are essential for under 40s

Delivering the living benefits and seamless experiences that younger consumers demand requires a richer value proposition, channel innovation, and a technological transformation. According to the report, 59% of under-40s want direct digital engagement, but just 31% of insurers surveyed offer the platforms to enable it. This shortfall is even more pronounced when it comes to advanced technologies, as 77% of consumers expect comprehensive, data-driven recommendations, but only 16% of insurers that participated in the survey provide them at scale, largely due to outdated legacy systems.

To close this divide and win the next generation, the report recommends life insurers focus on three core pillars of transformation:

• Innovate the product: launch flexible solutions with living benefits at the core, simplifying underwriting and gamifying engagement to deliver tangible value across all life stages.
• Empower the advisor: equip agents with AI tools and customer insights for personalized guidance and modernize compensation models to attract the next generation of agents.
• Forge strategic ecosystem partnerships: embed life insurance into everyday experiences by seamlessly partnering with financial institutions, wellness companies, and HR platforms to deliver timely, contextual value.

Report Methodology

The World Life Insurance Report 2026 draws on three primary sources: the 2025 Global Voice of the Customer Survey, the 2025 Global Insurance Executive Interviews, and the 2025 Global Macroeconomic Forecasts, developed in collaboration with a leading macro forecaster. This primary research includes insights from 22 markets: Australia, Belgium, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Portugal, Singapore, Spain, Sweden, the United Kingdom, and the United States.

The insight is based on:

• Survey of 6,176 individuals aged 18-39 across 18 markets
• 200 senior insurance executives across 18 markets
• Macroeconomic forecasts developed in collaboration with Oxford Economics

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 350,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

Get The Future You Want | www.capgemini.com

About the Capgemini Research Institute

The Capgemini Research Institute is Capgemini’s in-house think-tank on all things digital and their impact across industries. It is the publisher of Capgemini’s flagship World Report Series, which has been running for over 28 years, with dedicated thought leadership on Financial Services focussing on digitalization, innovation, technology and business trends that affect banks, wealth management firms, and insurers across the globe.

To find out more or to subscribe to receive reports as they launch, visit https://worldreports.capgemini.com

About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250915136125/en/

Capgemini Press contact:

Fahd Pasha

Tel.: +1 647 860 3777

E-mail: Fahd.Pasha@capgemini.com

LIMRA Press contact:

Catherine Theroux

Tel.: +1 (860) 285-7787

E-mail: ctheroux@limra.com

Source: Capgemini and LIMRA

The post Consumers Under 40 Are Skipping Life Insurance as They Delay Traditional Triggers Such as Marriage and Parenthood appeared first on Insurance News | InsuranceNewsNet.

For those of us who have been in the life insurance business for many years, and even those who are fairly new, we often take for granted that we do something every day that seems normal to us but not to the rest of the world. This is the ability to have uncomfortable conversations about a subject that most people will avoid until absolutely necessary – facing our mortality and the consequences it may have on others. It was cultural. We had a skill and ability to bridge the divide between telling clients what they needed to hear, not what they wanted to hear.

But in present times, the climate feels completely different – would you agree? In general, the industry has shifted toward efficiency and scale, but in doing so, something precious may have been lost. In our language, we see more science and less art, less emphasis on emotion and how it is so critical to capture hopes and dreams.

If you’re fortunate, maybe another experienced professional can teach you the ropes, or maybe even you’re the one doing the teaching! Whether you sell multiple products including life insurance or focus exclusively on life insurance, ask yourself a critical question: Whether you are conducting these conversations at the kitchen table, in an office, or over Zoom, what percentage of those conversations include both spouses or all the people who matter most? How are we building relationships beyond policy counts?

Today, the policy gets issued, paid for and e-sent. But consider this: Do you think that person
went home and had a detailed conversation with their family about what they had just purchased? Or why they purchased it?

Let’s be honest, most people didn’t even think about it. Now fast-forward to reality: That insured person leaves for work one morning and never makes it home. This may be your first death claim or one of many you’ve handled. When families come to you during this devastating time, you’re the one person coming with some form of relief, a type of monetary value. The question you consistently hear is: “Am I going to be OK financially, at least?”

It’s everything that happens next that truly matters. The harsh reality is simple: You just don’t
know until you know. And here’s something I’m absolutely certain about – there ain’t nothing
digital about death and grieving.

Think about the issues someone faces when they lose a loved on. After the initial shock and necessary phone calls, one of the first things they do is look for a life insurance policy. But here’s the problem: today, everything is digital. People don’t even know if a policy exists. They search through papers but find nothing, so they think, “OK, let me check online.” But maybe the deceased changed their password a month before they died, and the family doesn’t have access to anything digital, including the bank accounts that may show premium payments.

This scenario illustrates a fundamental disconnect in our digital age. We’ve moved everything
online for efficiency, but we’ve forgotten that grief doesn’t operate in the digital realm. When
someone is devastated by loss, being forced to navigate policy passwords, online portals and digital documents becomes an insurmountable burden during their most vulnerable moments. If you have the relationships, you feel saddened by the pain this causes and want to help.

While volunteering at a local high school in a predominantly Black and Brown community, this
reality became painfully clear. Families truly were devastated because they realized they weren’t going to be financially OK and life had changed forever. In trying to figure things out during such an emotionally sensitive time, this experience planted the seed for understanding how drastically things needed to change, not just for underserved communities where these subjects have been taboo, but for everyone.

We all do it. Everyone of us puts our heads in the sand, acting as if not talking about death will
somehow prevent it from happening. So why can’t we spark these real conversations now, while everyone is alive and well? What will actually happen? What will you need when I’m gone? What do you need to know or do I want you to know?

As insurance professionals, you’re already comfortable having uncomfortable conversations
all day long. Your role could naturally extend to helping your clients have these same difficult
conversations with their own families. This isn’t about changing what you do – it’s about
enhancing how you connect with the families you serve and ensuring they’re truly prepared.
And that’s not a digital discussion.

Brought down to its essence, we really are selling love. I learned this lesson from a master when I was in third grade. My best friend in the world, Sid Friedman, a legend in the industry, my father, was coming to class that day to tell everyone what he did for a living. He so proudly got in front of this group (think about trying to explain life insurance to a third grader!) and said “I have the best job in the world! I get up every day and I sell love!” I still think this was the best elevator talk ever.

When we are forced to make critical decisions because of a loss, we’re likely to make poor choices because you’re human. We should be mourning. We should be feeling every emotion.
We miss that person and are looking for comfort. We should be present with our grief. Instead,
we’re drowning in administrative tasks while trying to process the deepest loss imaginable.

How do we transform a conversation that feels so frightening, because it forces us to
confront our own mortality into one of the most loving conversations we could ever have?
How do we make an incredibly difficult time just a little easier, so they can actually grieve
properly? How can we leave a piece of our heart that is impactful and lasting?

The answer involves making legacy tangible and accessible in our increasingly digital world.

We need simple, easy to understand ways to provide families with roadmaps and blueprints for creating their legacy. This includes storing everything in a loving, safe place for their loved
ones to go when they’re gone – to see that complete roadmap and blueprint with everything
that goes into that legacy, all prepared with intention and care.

Legacy means something different to everyone, and every person deserves the opportunity
to leave one, regardless of their economic status, social background, or race – this is how we change lives, families and communities one person at a time. Although a life insurance policy often forms the foundation of a legacy, it’s not the complete picture. We must help people with the other essential pieces to this puzzle. And it’s not online.

What greater act of love could anyone possibly demonstrate than leaving their legacy
prepared, organized and filled with intention in a place and way that will have an impact
possibly for generations? This is where initiatives like The Love Policy Box come into play,
bridging that gap from fear to love, transforming something intangible into a tangible
expression of the heart.

Because at the end of the day, all we have is love. Maybe we can help people express it even
when they are no longer here to say it.

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

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Total new annualized premium increased 13% to $4.5 billion in the second quarter, according to LIMRA’s retail life insurance sales survey results, which represent 80% of the U.S. market.

Northwestern Mutual led the way with $572 million in new annualized premium in the quarter, while Pacific Life was second. Prudential Financial attracted the most total premium in Q2 with nearly $1.1 billion.

The number of policies sold rose 7% in the second quarter, which is the highest growth rate recorded in LIMRA’s quarterly survey since 1983.

In the first six months of 2025, new annualized premium surpassed $8.4 billion, up 11% over the prior year. Policy count grew 4% year to date (YTD).

“Indexed universal life sales remain a driving force in the U.S. life insurance market. IUL sales’ success over the past 10 years is due to more simplified or competitive solutions, expanded distribution, and greater demand from consumers, who seek investment protection in a volatile equity market environment,” noted Sean Grindall, senior vice president and head of life and annuities, LIMRA and LOMA. “Although we had significant policy sales growth in the second quarter, our research shows there are 100 million Americans who live with a life insurance coverage gap.”

The MIB Life Index found that life insurance application activity continued to grow in August 2025, with year-over-year activity up 6.1%. On a year-to-date basis, activity through August 2025 was up 2.8%.

LIMRA provided a breakdown of sales by product category:

Indexed universal life

Indexed universal life products set quarterly and mid-year sales records. In the second quarter, IUL new premium leapt 31% to $1.2 billion.

Each of the top ten IUL writers reported gains, citing continued demand in the high-face market, the introduction of new or enhanced products, implementation of new tools to help simplify and speed up sales processes, and the expansion or strengthening of distributor relationships. Policy count rose 4% in the second quarter.

For the year, IUL new premium totaled a record high of $2.1 billion, 21% higher than the prior year’s results. There were 5% more IUL policies sold in the first six months of 2025. IUL new premium represented 25% of the total U.S. life insurance market in the first six months of 2025.

Variable universal life

Variable universal life new premium climbed 17% to $611 million in the second quarter. The number of policies sold increased 2% in the quarter. Half of the VUL writers reported positive growth, including seven of the top 10 carriers.

VUL new premium totaled $1.2 billion in the first months of 2025, up 27% year over year, and policy count improved 4%. In the first six months of 2025, VUL held 14% of the total U.S. individual life insurance market.

Whole life

For the third consecutive quarter, whole life sales posted positive growth. WL new premium totaled $1.6 billion in the second quarter, 6% above the prior year’s results. The number of WL policies sold increased by 14% in the quarter, representing the strongest policy sales growth in 25 years.

“Final expense and other smaller-face whole life policies continue to drive overall WL sales growth in the first half of the year,” said Karen Terry, corporate vice president and head of LIMRA Insurance Research. “With economic uncertainty at the forefront of many consumers’ minds, we expect the WL sales to remain strong through 2025.”

For the year, WL new premium rose 4% to $3.1 billion, compared with the prior year’s results. Policy count grew 8% year over year. WL new premium represented 45% of the total life insurance market in the first half of 2025, which is the product line’s highest market share since 1995.

Term life insurance

Term life new premium totaled $792 million, 3% above the second quarter 2024. Policy count increased 1% in the quarter. Several carriers attribute their growth to online distributors and expanded distribution.

In the first half of 2025, new premiums exceeded $1.5 billion, up 1% year-over-year. The number of policies sold remained level with the same period in 2024. Term life new premium represented 18% of total sales for the year.

Fixed universal life

Fixed universal life sales fell for the quarter and the year. New fixed UL premium dropped 8% in the second quarter to $245 million. Policy count fell 7% from the second quarter of 2024 results.

In the first half of the year, fixed UL new premium was $483 million, 5% lower than the prior year’s results and policy count contracted 8%. Fixed UL new premium held 6% of the U.S. life insurance market in the first six months of 2025.

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Starting a family brings joy, responsibility – and the need to plan for the unexpected.

Life insurance may not be the first thing on your to-do list, but it plays a crucial role in protecting your family’s future. If something were to happen to you or your spouse/partner, a life insurance policy can help cover the mortgage, childcare, education costs and daily living expenses – giving your loved ones financial security during a difficult time.

So, how much coverage do you need? A very general rule of thumb is to buy a policy worth 10 times an individual’s annual income.

For example, if your annual salary is $75,000, it makes sense to consider a policy with a $750,000 death benefit. But also factor in other things, such as your total debt, number of dependents and long-term goals (like college tuition or buying a bigger home).

Online calculators can help, or you can consult with a financial advisor to get a more tailored recommendation.

In general, there are three basic types of life insurance to consider:

· Term life insurance. This type of insurance is the most affordable and straightforward option. It provides coverage for a specific period – typically 10, 20 or 30 years. If you pass away during the term, your beneficiaries receive the death benefit. It’s a great choice for young families who want maximum coverage at a low cost.

· Whole life insurance. Whole life is permanent insurance that lasts your entire life, as long as premiums are paid. It also builds cash value over time, which you can borrow against. It’s more expensive than term life insurance, but offers lifetime protection and a savings component.

· Universal life insurance. This type of insurance is a flexible, permanent policy that combines a death benefit with a cash value account. As a result, you can adjust your premiums and death benefit as your needs change, but the policy also depends on investment performance, which can affect the value over time.

As your family grows, so does your need to plan for the unexpected. Life insurance isn’t just for you – it’s for the people who depend on you.

Informational Sources: Investopedia: “How Much Life Insurance Should You Have?” (September 23, 2024); State Farm: “Life Insurance Basics” (January 23, 2025).

LPL Financial and its advisors are only offering educational services and cannot offer participants investment advice specific to their particular needs. If you are seeking investment advice specific to your needs, such advisory services must be obtained on your own separate from this educational material.

©2025 Kmotion, Inc. All rights reserved.

This newsletter is a publication of Kmotion, Inc., whose role is solely that of publisher.

The articles and opinions in this newsletter are those of Kmotion. The articles and opinions are for general information only and are not intended to provide specific advice or recommendations for any individual. Nothing in this publication shall be construed as providing investment counseling or directing employees to participate in any investment program in any way. Please consult your financial advisor or other appropriate professional for further assistance with regard to your individual situation.

Jason Benson, LPL Financial Advisor, may be reached at 918-256-4213 or Jason.

Benson@LPL.com.

124 S Scraper St, Vinita, OK 74301 www.thoroughbredfinancialsolutions.com Securities and Advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.

Thoroughbred Financial Solutions and LPL are separate entities.

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SINGAPORE–(BUSINESS WIRE)–
AM Best has affirmed the Financial Strength Rating of B++ (Good), the Long-Term Issuer Credit Rating of “bbb” (Good), and the Vietnam National Scale Rating (NSR) of aaa.VN (Exceptional) of Petrolimex Insurance Corporation (PJICO) (Vietnam). The outlook of these Credit Ratings (ratings) is stable.

The ratings reflect PJICO’s balance sheet strength, which AM Best assesses as strong, as well as its adequate operating performance, neutral business profile and appropriate enterprise risk management.

PJICO’s balance sheet strength assessment is underpinned by its risk-adjusted capitalisation, which is expected to remain at the strongest level over the medium term, as measured by Best’s Capital Adequacy Ratio (BCAR). The company’s prospective risk-adjusted capitalisation is expected to be supported by good internal capital generation, which takes into account its planned business growth. PJICO maintains a prudent investment strategy, with a majority of its investments held in cash and term deposits. The company has a moderate reliance on reinsurance to support its underwriting capacity for large property and engineering risks, as well as to manage accumulation risks and catastrophe exposure. The credit risk associated with this dependence is partly mitigated by the good credit quality of PJICO’s reinsurance panel.

AM Best assesses PJICO’s operating performance as adequate, as evidenced by a five-year (2020-2024) weighted average return-on-equity of 12.6%. The company’s overall earnings remain driven by a stable stream of investment income. The organisation’s elevated expense ratio continues to be an offsetting factor in its operating performance assessment.

AM Best assesses PJICO’s business profile as neutral. PJICO is a non-life insurer based in Vietnam, with gross premiums written of VND 4.6 trillion (USD 184 million) in 2024, equating to approximately 6% of the domestic market share. The company’s premium mix is moderately diversified with its key business lines being motor, accident and health, property and marine cargo. PJICO has a vast distribution network, including agency and direct channels. The company’s business profile benefits from its common branding and preferential access to cargo business arising from its largest non-majority shareholder, Vietnam National Petroleum Group.

Ratings are communicated to rated entities prior to publication. Unless stated otherwise, the ratings were not amended subsequent to that communication.

This press release relates to Credit Ratings that have been published on AM Best’s website. For all rating information relating to the release and pertinent disclosures, including details of the office responsible for issuing each of the individual ratings referenced in this release, please see AM Best’s Recent Rating Activity web page. For additional information regarding the use and limitations of Credit Rating opinions, please view Guide to Best’s Credit Ratings. For information on the proper use of Best’s Credit Ratings, Best’s Performance Assessments, Best’s Preliminary Credit Assessments and AM Best press releases, please view Guide to Proper Use of Best’s Ratings & Assessments.

AM Best is a global credit rating agency, news publisher and data analytics provider specialising in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit www.ambest.com.

Copyright © 2025 by A.M. Best Rating Services, Inc. and/or its affiliates. ALL RIGHTS RESERVED.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250911333182/en/

Ken Lau

Senior Financial Analyst

+65 6303 5025

ken.lau@ambest.com

Chris Lim, CFA

Associate Director

+65 6303 5018

chris.lim@ambest.com

Christopher Sharkey

Associate Director, Public Relations

+1 908 882 2310

christopher.sharkey@ambest.com

Al Slavin

Senior Public Relations Specialist

+1 908 882 2318

al.slavin@ambest.com

Source: AM Best

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In order to get more people to buy life insurance, the industry must overcome a lack of consumer education about the product as well as the myth or perception that coverage is too expensive.

The 2025 Insurance Barometer Study, conducted by LIMRA and Life Happens, focuses on the opportunities to educate consumers on the benefits and strengths of life insurance. This year’s study found that a minority of consumers believe they are very knowledgeable or extremely knowledgeable about life insurance, with the percentage varying by age group.

Overall, 41% of Americans said they are only somewhat or not at all knowledgeable about life insurance.

Steve Wood, LIMRA research director, consumer markets, told InsuranceNewsNet the theme of the 2025 barometer study centered on how well consumers understand life insurance and how the industry can educate them about the various products available. That theme had two parts: How to understand the consumer mindset about life insurance and whether consumers understand the value of the product.

Two ways to look at consumer understanding

“We looked at it in a couple of different ways,” he said. “One was looking at younger consumers; in particular, those who would most likely be in the market for life insurance now – 25 to 35 years old – and asking them how much they think an average term policy would cost. We found they overestimated the cost eight to 12 times over what it would cost them.”

Digging deeper into the study, Wood said, researchers asked consumers whether they understood life insurance and what the product can do.

“What we found is that fewer young adults understand what life insurance is,” he said. “Some of the reasons are purely hypotheses on my part, but we know there’s a lot of competition not only for wallet share but for attention. We looked at where people are getting their information. And no surprise, more and more younger adults are getting financial information from social media and other platforms, whether it’s TikTok, Instagram or podcasts.”

Wood cautioned about consumers obtaining financial and insurance information from influencers on social media.

“These are unlicensed individuals. They’re charismatic, they’re attractive to listen to but they have no oversight. They don’t have branding and legal and compliance. It’s also really hard for the industry to get their message out in a few seconds or whatever brief time they have to capture the attention of someone who might be interested in life insurance.”

The industry is responsible for informing consumers about life insurance

The industry must do a better job of informing consumers what life insurance can do for them and what sets it apart from financial tools such as cryptocurrency, Roth IRAs and stocks, he said. One way is for the industry to counter the misinformation on social media by conducting its own information campaigns on various platforms. Simplicity and an emphasis on storytelling also can go a long way in getting consumers to understand the value of life products.

“We know people say they want life insurance but now the question is, how can we get them into that shopping pipelines to better understand it, what it can do for them and their families and why it’s a better value when they buy it at a time when they’re young and healthy.”

The way to increase the number of life insurance policies in force is to make consumers understand the product and how much coverage actually costs, Wood said. Licensed agents are the key to educating the public, he said.

“We still need financial professionals to help people purchase life insurance,” he said. “People still recognize the need for human assistance, the human touch that builds trust.”

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

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